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Signature Usage Analytics

  1. Exclaimer Knowledge Base
  2. User Manual
  3. Analytics
Payal Arya
  • Updated

Description

The Usage Analytics dashboard shows how your signatures are being used.

NOTE: Usage Analytics is only available on Pro plans. For more information, see Exclaimer pricing plans.
 
Analytics requires Server-Side configuration to function. You can use Analytics on Client-Side deployment, but only if you have enabled and configured Server-Side. For help setting up Server-Side, see our onboarding guides for either Microsoft subscriptions or Google subscriptions. 

How to access it 

To access the Usage Analytics: 

  1. From the menu sidebar, select Analytics.
     
  2. Select the Usage tab. 


    Select Analytics, then Usage.

Understanding Usage Analytics

In order for the data to be collected and displayed on the dashboard, your emails must be routed through the Exclaimer servers. Hyperlinks are automatically rewritten and redirected through Exclaimer's click tracking service.
URLs have a regional code <Region Code> prefixed to them. 

You can choose whether to collect analytics data using the Enable toggle.  


The Enable toggle in the On position. 

If analytics is not enabled, your links are not changed, and data is not collected. Your dashboard will not show any data. 

The Signature Usage Analytics dashboard displays information to help you analyze the application of your email signatures. 

 


The Usage Analytics dashboard. Each number corresponds to a different section of the screen. Each section is described in the table.
 

The following table outlines the different options available on the Usage Analytics dashboard: 

Screen area Feature description

Internal/External

Select a type of email from the drop-down list:
 

  • Internal displays data for all emails marked as internal only within the selected date range.
     
  • External displays data for all emails marked as external only within the selected date range.
     
  • All Emails displays data for both internal and external emails within the selected date range.

Date Range

Select a date range from the drop-down list:
 

  • Today
  • Yesterday
  • Last 7 Days
  • Last 30 Days
  • Custom Date Range.

To set a Custom date range, enter or select a start and end date and time using the calendar picker.

NOTE: The date format is based on your selected language preference. 

Emails Sent

 Displays the total number of emails sent in the specified date range. 

Emails with Signatures Applied

 Emails with Signatures Applied: Displays the total number and percentage of emails to which signatures were applied within the selected date range.

Email Signatures Applied

A line graph displaying the total number of emails that were sent with a signature in the specified date range. The axes are Y - Number of Emails Sent and X - Date and Time. 

Select the hamburger menu icon to view the graph in full screen, pin the graph, or download the graph.

Top Domains Emailed

Displays a bar chart showing the top five domains that have been sent emails in the specified date range, including number of emails sent to said domains. 

Select the hamburger menu icon to view the chart in full screen, pin the chart, or download the chart. 

Sent Emails by Day

Displays a bar chart of the number of emails sent on each day of the specified date range. 

Select the hamburger menu icon to view the chart in full screen, pin the chart, or download the chart.

Sent Emails by Time of the Day

Displays a bar chart of the number of emails sent at each hour of the day within the specified date range.

Select the hamburger menu icon to view the chart in full screen, pin the chart, or download the chart.

Mailboxes sending emails with no signature

Displays the total number of email addresses that sent emails in the specified date range without a signature applied.

The is calculated by: Emails - Imprints = Unsigned

Where:
E= total unique email addresses in any event within the filter

I = total unique email addresses in any imprint event within the filter

U = total email addresses that were processed but not imprinted

Select Download Report to download a .csv file listing all email addresses in the count.

Signature Templates and folders

Displays the following data:

  • Active templates: The count of all signature templates in your subscription that are enabled for at least one deployment method and can be applied to emails. 

    Tip! You can see whether a signature is active on the signature card under Configuration. 
     
  • Signature folders: The count of all folders in your subscription. The count does not include the All Signatures list (which behaves as a root folder).

Signature send method

Displays the following data:

  • Applied after send: The percentage of all emails in the specified date range sent via Server-Side deployment.
     
  • See before you send: The percentage of all emails in the specified date range sent via Client-Side deployment.