Signature Usage Analytics – Exclaimer Cloud Knowledge Base

NOTE: This feature is part of the Exclaimer Signature Marketing Cloud. Please contact the Exclaimer Sales team here (sales@exclaimer.com) to have this enabled for your subscription.

Description

The Signature Usage Analytics dashboard depicts information to help you analyze your organization's signature activity - how you use the emails, who uses the emails, when are the emails being sent, how many emails have signatures applied to them and so on.

How to access it?

To access the Usage option:

From the left-hand pane, click Analytics, then select Usage.

The Usage Analytics screen is displayed on the right-hand side.

Depicting Signature Usage Analytics

To depict the information:

NOTE: For the data to be collected and displayed on the dashboard, your emails need to be routed through Exclaimer servers.

The Signature Usage Analytics screen displays a lot of information to help you analyze the performance of your email signatures.

This example screenshot outlines the layout of the Signature Usage Analytics screen:

The table below describes the different options displayed on this screen:

	Internal/External: Select the required option from the drop-down list: Internal displays data for all emails marked as internal only within the selected date range. External displays data for all emails marked as external only within the selected date range. By default, External is selected. All Emails display data for all emails - internal and external within the selected date range.
	Filter Date Range: Select the required date range to view the data. The different options are: Today, Yesterday, Last 7 days, Last 30 days and Custom date range. - If you select Custom date range, a calendar picker is displayed, allowing you to select the From and To dates/Time to filter the data. - The date format is displayed based on your selected language preference.
	Emails Sent: The total number of emails sent (from all mailboxes within your organization or any emails that pass through Exclaimer Cloud) within the selected date range.
	Emails with Signatures Applied: The total number and percentage of emails to which signatures were applied within the selected date range.
	Email Signatures Applied: This chart illustrates the total number of emails that were sent and had signatures applied to them within the selected date range.
	Top Domains Emailed: This shows the top 5 domains for the signature activity within the selected date range. In other words, you can see who you send most emails to. Click to view the chart in full screen, pin the chart or download the chart.
	Sent Emails by Day: This chart illustrates the number of emails sent within the selected date range in a day (of the week). Here, you can, at a glance, see if there are any fluctuations in the email activity - which day the email activity is highest and which day there is a dip in the email activity.
	Sent Emails by Time of the Day: This chart illustrates the number of emails sent by the hour of the day within the selected date range. Here, you can at a glance see the hourly breakdown - what time of the day the email activity is highest and what time of the day there is a dip in the email activity.
	Mailboxes sending emails with no Signatures: The total number of email addresses that were processed but not imprinted within the selected timeframe. The calculation for this is: P - I = S Where, P= total unique email addresses in any event within the filter I = total unique email addresses in any imprint event within the filter S = total email addresses that were processed but not imprinted Click the Download Report option on the top-right hand side to download a .csv file containing a list of all email addresses that did not have signatures imprinted within the selected timeframe. This raises the question - Are you using the product at its total capacity? Do you need to edit the signature rules to cover everyone?
	Signature Templates and Folders: This consists of the following two options: Active templates: The count of all the active signature templates within your subscription. It means that the signature is active and, as configured, will be applied server-side, client-side or both. (This count displays the active templates 'now' and is not affected by the selected date range) You can view the signature status in the Signature Card - whether it was applied or not. Example: Signature folders: The count of all folders associated with the Exclaimer Cloud subscription tenant. The count does not include the root folder, and it is not filtered by the date range.
	Signature send method: The percentage of signatures that were applied via the client-side and how many were applied via the server-side feature. The Applied after send number is a count of all emails that did not have a signature applied to them while drafting the email. The See before you send number is a count of all emails that had a signature applied to them at the time of drafting the email. The signature could be applied via the Exclaimer Cloud Outlook Add-in or the Exclaimer Cloud Signature Update Agent.

Related Topics:
Engagement Analytics
Feedback Analytics