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How do I integrate Google Analytics with Exclaimer Cloud?

Payal Arya
  • Updated

Scenario

You are using Exclaimer Cloud, and you wish to integrate Google Analytics to track the site traffic generated by your email signature banner. 

Resolution

Google Analytics is a web analytics service that lets you measure your advertising Return On Investment (ROI) - allowing you to understand your customers better and serve them accordingly.

Pre-requisites

Make sure you have already set up the URL of the site you wish to track in Google Analytics before linking it to Exclaimer Cloud.

You can easily integrate Google Analytics with your Exclaimer cloud signatures to track the site traffic generated by the number of clicks on your email signature. You can track which department, users or any other attribute generates the most clicks allowing you to understand the behaviour of the visitors and deliver better results. 

To integrate Google Analytics with Exclaimer Cloud:

  1. Log into the Exclaimer Cloud portal and launch your subscription. 

  2. From the left-hand pane, click Signatures then from the right-hand pane, select the All Signatures tab. 

  3. From the signatures list, click Edit Design against the signature you wish to integrate Google Analytics with.
    Example:

    The selected signature is opened in an editable mode.

  4. Click on the image you would like to track the number of clicks.
    NOTE: You always integrate Google Analytics onto a clickable link. Some examples of clickable links are banners, hyperlink text, social media icons and so on.
    For a complete list of elements that you can add to your email signature, please see Signature Elements.

    The clickable image within your signature feeds information into Google Analytics. 
  5. From the right-hand properties pane, expand Hyperlink. 
    The Hyperlink properties apply a hyperlink to the image (so when a recipient clicks the image, they are directed to the associated web page). 

  6. In Destination URL, enter URL already set up in Google Analytics.

    Now, let's take this scenario: You have set up Google Analytics to track the site traffic generated by the number of clicks from various departments within your organization (let's say: examplecompany): 
    www.examplecompany.com/AnalyticsTracking-Sales
    www.examplecompany.com/AnalyticsTracking-Marketing
    www.examplecompany.com/AnalyticsTracking-Support

    Based on the field content, you need to add a URL to the image that is a URL for the sender.

    So, add a field at the end of the URL. Start typing {     - all available Active Directory (AD) fields will be displayed. Select the required field where you wish to keep track of the number of clicks.

    Some examples of AD fields you can use are Department, Office, Company and so on.


    In this scenario, the image hyperlink will be:
    www.examplecompany.com/AnalyticsTracking-{Department}.

  7. In Alt Text, enter 'alternate' text to be shown if, for some reason, this image cannot be displayed.

  8.   Click SAVE CHANGES to save the changes made.

Now, when a user clicks on the image link within your signature, they are directed to the site already set up in Google Analytics, as a visitor.

If the mail is sent from another department, for example, Finance, and the recipient clicks on the link, they will be directed to a different URL that may or may not be set up to track the number of clicks.

Also, if you enter www.examplecompany.com/AnalyticsTracking-{DisplayName}, then it might not work as you did not set up Google Analytics to track for that site.