Relevant Products: Signature Manager Exchange Edition | Signature Manager Outlook Edition | Signature Manager Office 365 Edition | Mail Disclaimers
When you are designing a template, make sure that you consider these key factors:
- Ratio of images vs text - make sure it is more of a 30% image / 70% text split i.e. if you have an image heavy signature and send a short message, this may be blocked.
- Avoid using too much white space.
- Don't use too many capital letters in the template.
- Make sure there are not too many special characters e.g. * _ - “
- Never use too many keywords e.g. Free, Cheap etc….
- Body of message incorporates a tracking ID number.
- Body of message contains a large block of hexadecimal code.
- Body of message contains one or more lines of "YELLING" (i.e., all-caps).
- Message includes Microsoft executable program.
- Message body has at least 70 percent blank lines.
- Message header indicates message was sent directly from dynamic IP address.
- Message From field appears to not contain a real name.
- Message From field ends in numbers.
- Message header contains numbers mixed in with letters.
- Message subject includes the term "offer".
- Message to: field contains spaces.
- Message Reply to field is empty.
- Subject has exclamation mark and question mark.
- Subject is ALL-CAPS.
- Message subject starts with an advertising tag.
- Message From: field contains the term "friend".
- Subject contains "As Seen".
- Subject starts with dollar amount.
- Subject contains "Double Your".
- Subject contains "For Only".
- Subject contains "FREE".
- Subject contains "Free Instant".
- Message contains excessive images without much text.
- Message body contains the term "nobody's perfect".
- Message body claims not to be spam.